Organization supported by the UN to lead the Global Initiative on Ageing and Longevity

GIA Longevity is the first global, cross sectoral partnership addressing the ageing and longevity ecosystem.

Our mission is to design a new society that empowers everyone to thrive throughout their longer lives.

We do this by driving awareness of ageing and longevity and igniting aligned action towards a world built for longevity.

Working together with UN agencies, business leaders, Governments and society we are shaping a world where every person is included, respected, valued and cared for throughout their lifespan.

Our vision

A world built for longevity

THE CURRENT PICTURE

50
Percent of people globally hold ageist attitudes

Ageism leads to poorer health, social isolation, and economic costs

42
Percent share of U.S. adults with obesity. Health habits shaped throughout lifespan

Obesity can shorten lifespan by as much as 14 years

78
Percent of older workers have seen / experienced age discrimination at work

Working in later life associated with positive health outcomes, reducing economic burden on society

1 in 4

adults report feeling very or fairly lonely

Social isolation and loneliness affects mental and physical health, reduces quality of life

6.3 M

cases of depression globally are estimated to be attributable to ageism

Ageism is associated with decreased quality of life and premature death

43-55%

of correct answers to finance-related questions (43% Gen Z, 48% Millennials, 55% Baby Boomers)

Lack of financial literacy has significant impact on financial security over the lifespan

20 & 59

ages when those employed experience peak age discrimination

Both younger and older workers not feeling valued, being subject to negative age stereotypes

11+M

unpaid caregivers

Caregiving crisis with 11+ million unpaid caregivers providing 18B hours of care

$63B

excess healthcare costs due to ageism

Ageism predictors: age discrimination negative age stereotypes, and self-perceptions of ageing

THE FUTURE BY 2050

2x the number of aged 60+

= 2.1 Billion citizens

3x the number of aged 80+

= 426 Million citizens

economic opportunity

$96 T in purchasing power older adults are projected to hold by 2050, wealthiest age cohort in the world

untapped potential

$10 T global GDP boost by 2030 by employing older adults who want to work but are currently unable

THE SOLUTION

The longer life expectancy presents a unique opportunity to improve and innovate the way we run society

Spanning key societal issues including health and well-being, inclusion, respect, financial stability, research, education and participation
Calling for a critical re-evaluation on how we approach and accommodate ageing and longevity across the life span; from 0 to 100+ years
This can only happen through a coordinated and innovative cross sectoral Strategy

This secure platform will match seniors with employers,
assignments and jobs.
Empowering and enabling seniors
to participate within the labor market on their terms.
An innovative and
inclusive flexible
working
marketplace
Target Project Outcomes Break down the barriers of digital security and digitalization amongst seniors across all abilities and socioeconomic backgrounds Drive senior participation and inclusivity within the labour force amongst seniors across all abilities and socioeconomic backgrounds Raise the perception and value of seniors in the world Reduce cognitive decline Challenge ageist behaviour by presenting date to challenge the narrative Some of our Projects
A series of caregiver modules, with accompanying
audiovisual components, provides professional instruction
and guidance to help caregivers navigate difficult practical
parts of caregiving
Delivering critical skills
training to support
caregivers to navigate
their role with
confidence
Target Project Outcomes Practical Skills Development Modules Include nutrition and feeding, communication, social relationships, environmental adaption, and more. Building Confidence Unique data collection to help change the current narrative of an ageing population. Inclusion A support system so caregivers do not feel alone Some of our Projects
Exploring the potential of digitalization for women’s access
to finance and financial inclusion.
Economic
Empowerment
of women and
financial inclusion
Target Project Outcomes Economic Empowerment with a focus on under-served women Supporting female entrepreneurs seeking to set up business in later life Women’s skills to access and make use of financial and non-financial services and products for their economic activity, are improved, particularly for underserved groups Availability and accessibility of financial and non-financial services and products, including digital ones, are increased for women’s economic activity Some of our Projects

Some of GIA´s Longevity Partners & Collaborators

News & Events

GIA Longevity – Global Initiative on Ageing and Longevity

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