We are currently the only Global Partnership collaborating across the Ageing and Longevity ecosystem

Public Policy
OUR AMBITION
The establishment of an UN Agency for Older Persons
OUR ROLE
To champion new Global policies of ageing and longevity for all people across all borders.
KEY STRATEGIC ACTIONS
1.Spearheading an International UN Convention for Older Persons.
2.Campaigning for a UN Agency for Older Persons.
3.Longevity Economy, World Economic Forum; part of Steering Committee and Working Group
4.Aiding the EU to adapt to demographic changes.
KEY ENABLERS
STRATEGIC RELATIONSHIPS – UN, WEF
Advocacy & Campaigning
OUR AMBITION
To change the negative public perception towards age and ageing across the globe.
OUR ROLE
To build awareness of ageism in all aspects of society.
KEY STRATEGIC ACTIONS
1.A game changing documentary Series to ignite the campaign.
2.A global campaign to challenge ageism and flip the script on ageing.
3.Impact Action Engagement
-Brain health throughout Life
-Financial wellness throughout Life
-Inclusive and flexible labor market
-Empowerment of formal and informal care workers
KEY ENABLERS
CROSS SECTORAL ENGAGEMENT AND ACTION
Capacity Building
OUR AMBITION
To educate for change towards a society built for longevity.
OUR ROLE
To develop and share innovative educational platforms and programs working across 9 Longevity Levers.
KEY STRATEGIC ACTIONS
Build best in class education platforms and programs.
Phase 1 Focus:
1.Caring for care workers
2.Transition to retirement
3.Brain health
4.Financial inclusion and well being
KEY ENABLERS
FOUNDING CIRCLE INFLUENCE AND ACTION
Innovation
OUR AMBITION
We do this by being a change agent driving awareness, igniting innovation and aligning actions towards a world built for longevity
OUR ROLE
To co-create scalable solutions with our Partners around three Impact Actions.
KEY STRATEGIC ACTIONS
- Brain Health throughout life
-Mental resilience for young people
-Reframe retirement
-Prevention of cognitive decline
- Financial Inclusion and well being
-Female empowerment throughout life
-Co-creating a new financial services model built for longevity.
- Flexible Working Labor
-Testing and adapting the working model to allow for longevity
-Leverage technology and AI to create more inclusive and flexible working conditions and opportunities
-Removing ageism from the system
KEY ENABLERS
TECHNOLOGY AND AI